SA food companies are increasingly opting for halaal certification in order to gain access to a valuable and growing market. There are 1.3bn Muslims worldwide, where the halaal food market is estimated at over US$150bn annually. With SA's 1.8m Muslims, that translates to a guesstimated spending of R1.6bn/year on halaal products, according to Nick SA food companies are increasingly opting for halaal certification in order to gain access to a valuable and growing market. There are 1.3bn Muslims worldwide, where the halaal food market is estimated at over US$150bn annually. With SA's 1.8m Muslims, that translates to a guesstimated spending of R1.6bn/year on halaal products, according to Nick Tselentis of the Consumer Goods Council of SA.